Service:

Strategic Direction

Know where you are going, and why.

Strategic Direction helps you define your positioning, understand your business context and set clear objectives for business improvement, quality, ESG and sustainability. The foundation everything else is built on. Without it, projects start in the wrong place and quickly veer off track.

Not sure where to start? Start here.

Sound familiar?

Quality and sustainability feel disconnected from the business?

You have certifications and credentials but they do not seem to be influencing how the business operates or driving commercial value.

We connect your quality, ESG and sustainability strategies to your business goals so they pull in the same direction.

Not sure which standards are actually right for you?

The landscape of ISO standards, sustainability schemes and accreditations is confusing and you are not confident you are pursuing the right ones.

We cut through the landscape of ISO standards, ESG schemes and accreditations and tell you which ones are worth pursuing and why.

Your strategy was set some time ago and no longer fits?

The business has changed but the quality and sustainability strategy has not kept pace with where you are now.

We update your strategy to reflect how the business has evolved and where it needs to go next.

Different parts of the business are pulling in different directions?

Leadership has different views on what quality and sustainability should look like, which means nothing gets decided or implemented consistently.

We bring leadership together around a shared strategy that everyone understands and can work to.

Problem solved!

A clear quality, ESG and sustainability strategy that connects to your business goals, gives everyone a shared direction and acts as a foundation for everything that follows.

Relevant standards & frameworks:

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Mini FAQs

We start by understanding your business: where you are, where you are heading and what is driving the need for a documented strategy. That typically involves structured conversations with leadership and a review of any existing credentials and business context. From there we develop the output collaboratively, so it reflects the business rather than any generic framework. Some have called it therapy. One client even called it cathartic.
Typically a positioning statement, business context analysis, strategic objectives and a prioritised roadmap for quality, ESG and sustainability activity. The format is adapted to suit the business, with the goal of producing something leadership can use to make decisions and communicate direction.
A clear strategy saves time, money and frustration. It means certification and improvement projects start in the right place, resources go where they will have the most impact and everyone is working to the same agenda. Without it, businesses often pursue credentials that do not serve them or implement systems that do not connect to anything that matters commercially.
A focused Strategic Direction engagement typically runs over four to eight weeks, depending on the size and complexity of the business and how much groundwork has already been done. Where a business already has a clear sense of direction and needs help articulating and structuring it, the process can move faster.
Expert Guidance is ongoing and responsive: it supports decision-making as situations arise. Strategic Direction is a defined engagement with a clear output. The two often work well together: Strategic Direction sets the destination, Expert Guidance helps you navigate the journey.

Relevant case studies

We’re proud of the service we provide and the feedback we get from our clients. but don’t just take our word for it.

Strategic benchmarking of management systems.
Client: BW Offshore

Maturity assessment and benchmarking of management systems

Read more

Not sure if you need a strategy or just a conversation?

Book a free discovery call and we will quickly establish whether Strategic Direction is the right starting point.

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